Mobile Money Market Rise, Key Success Factors, And Business Opportunities Including Key Players, Regions, Applications

The global mobile money market is currently witnessing intense competition, which is expected to intensify further with the entry of new players in the coming years. As per a new study by Transparency Market Research (TMR), Square, Inc., PayPal Holdings, Inc., Boku, Inc., WePay, Inc., and Fortumo OÜ are some of the leading market players. These companies held nearly 40% of the global market in 2015.
Leading companies in the market are looking to consolidate market share to gain competitive edge. For instance several companies are engaging in strategic collaborations, while several others are acquiring promising smaller players to have a stronger foothold in the global mobile money market. Furthermore, many emerging and established players are offering small and medium-sized companies user-friendly and secure features in order to gain competitive strength. Also as a part of their strategy, the market players are capitalizing on opportunities available in emerging economies across the world.
According to TMR, the global mobile money market is expected to rise at a remarkable rate of 22% between 2016 and 2024. In 2014, the global market was valued at US$17.25 bn. Among the various modes of payment the market offers, the SMS mobile payment segment held dominance in 2015 and is forecast to continue leading the market through the course of the report’s forecast period.
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Regionally, the global mobile money market is segmented into Latin America, Asia Pacific, North America, Europe, and the Middle East and Africa. Among these regions, Europe held lead in the global and is forecast to remain dominant in the coming. The rising penetration of internet and latest technologies, besides considerable advancement in telecommunication sector will support the expansion of the mobile money market in Europe.
mobile-money-market
Increasing Penetration of Mobile Telephony Boosts Growth
In the coming years, the global mobile money market is likely to gain significantly from the increasing penetration of mobile telephony and smartphones. Also it is likely to gain from the increasing demand for SMS-based payment options. As per TMR, the rising popularity of transactional payments using SMS as a medium in countries across Europe, Asia Pacific, and the Middle East and Africa will enable growth in the market in the coming years. Also, the market is expected to gain from the increasing dependence on mobile money transfers. Against this backdrop, the advent of highly secured payment methods will give significant impetus to the global mobile money market.
The demand for secure payment is expected to rise across diverse sectors. TMR projects the demand for mobile payment is expected to rise in hospitality, BFSI, energy, and other sectors. In addition to this, UUSD/STK and NFC modes of mobile payment technologies are gaining immense traction, which is expected to enable the market gain momentum in the coming years. Furthermore, TMR projects the market to gain from the rising popularity of airline transfers.
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Rising Phishing Attacks Bolster Threats
On the downside, concerns pertaining to phishing attacks is expected are on a rise. Besides these, there are other concerns such as financial data manipulation and data breaches, which are hindering the global mobile money market to an extent. Never mind this, rising penetration across emerging nations is likely to open growth avenues for the global mobile money market in the coming years.
This review is based on a TMR report, titled “Mobile Money Market (Payment Mode – NFC, Mobile Billing, SMS, USSD/STK; Purchase Type – Airtime Transfers & Top-ups, Money Transfers & Payments, Merchandise and Coupons, Travel and Ticketing; Industry Vertical – BFSI, Energy and Utility, Retail, Health Care, Hospitality and Tourism, Media and Entertainment, SCM and Logistics, Telecommunication and IT) – Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2016 – 2024.”
The report segments the global mobile money market as:
Mode of payment
  • NFC
  • Mobile Billing
  • SMS
  • USSD/STK
  • Others
Type of Purchase
  • Airtime Transfers & Top-ups
  • Money Transfers & Payments
  • Merchandise and Coupons
  • Travel and Ticketing
  • Others
Industry Vertical
  • BFSI
  • Energy and Utility
  • Retail
  • Health Care
  • Hospitality and Tourism
  • Media and Entertainment
  • SCM and Logistics
  • Telecommunication and IT
  • Others
Geography
  • North America
    • The U.S.
    • Canada
  • Europe
    • The U.K.
    • Germany
    • France
    • Spain
    • Italy
    • Rest of Europe
  • Asia Pacific (APAC)
    • China
    • Japan
    • India
    • Indonesia
    • Australia
    • Rest of APAC
  • Middle East & Africa (MEA)
    • The United Arab Emirates (UAE)
    • Saudi Arabia
    • South Africa
    • Rest of MEA
  • Latin America
    • Brazil
    • Rest of Latin America
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About Us
Transparency Market Research is a next-generation market intelligence provider, offering fact-based solutions to business leaders, consultants, and strategy professionals.
Our reports are single-point solutions for businesses to grow, evolve, and mature. Our real-time data collection methods along with ability to track more than one million high growth niche products are aligned with your aims. The detailed and proprietary statistical models used by our analysts offer insights for making right decision in the shortest span of time. For organizations that require specific but comprehensive information we offer customized solutions through adhoc reports. These requests are delivered with the perfect combination of right sense of fact-oriented problem solving methodologies and leveraging existing data repositories.
TMR believes that unison of solutions for clients-specific problems with right methodology of research is the key to help enterprises reach right decision.
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