Content Moderation Solutions Market Size Competitive Dynamics & Global Outlook 2027 With COVID -19 Impact

 

Content Moderation Solutions Market - Growing Need Across all Industries

Since the birth of the Internet and web, every industry has commenced to shift a significant part of its operations onto a digital platform. While the Internet has facilitated communication and marketing operations for many, it is also becoming a popular platform for posting illegal, inappropriate, and illicit content. The incessant rise in objectionable content being posted on the Internet is calling for effective content moderation solutions to disincentivize hate speech and the spread of violence that is polluting the online community.

The need for content moderation varies with the form of content, such as comment moderation, image or video moderation, and sentiment moderation, and will only increase as the volume of content that is being uploaded online is increasing at an unparalleled rate. Most social media companies are implementing strict community guidelines to create standards for the type of content that can be posted on these platforms, and a mounting number of companies operating in the content moderation solutions market are jumping at this opportunity with innovative ways of implementing effective content moderation solutions with accuracy and precision.

Understanding the huge growth prospects in the content moderation solutions market, Transparency Market Research (TMR) has identified the immense potential for these solutions and services across a wide range of industries undergoing digital transition, and provides a 360-degree analysis on how the content moderation industry is expected to change in the coming years.

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Understanding the significant growth prospects in this market, Transparency Market Research (TMR) has identified the immense potential for content moderation solutions and services across a wide range of industries undergoing digital transition, and provides a 360-degree analysis on how the content moderation industry is expected to change in the coming years.

Content Moderation Solutions Market: Human Vs. Robots

In a bid to create a healthy online community amidst the burgeoning rise of social media, human resources involved in content moderation processes have expressed their opinions about the work being difficult to stomach. The distressing nature of work in the content moderation solutions market has led to radical criticism from across the world, and the market required a tectonic shift in the way operational decisions were made in the content moderation industry.

In 2018, the global market for content moderation solutions reached a value of nearly US$ 4,800 million, and is expected to witness a near 10% year-over-year growth through 2019. The content moderation solutions market is likely to take a big leap in the coming years, as a new role is emerging for AI in content moderation. An alarming rise in the attrition rates in content moderation solution companies has triggered the potential for artificial intelligence (AI) technologies to supplant human resources in the content moderation industry.

The possibility of robots taking over humans in the content moderation industry seems to be a long shot, as the task of content moderation requires contextual understanding in the 'gray areas' of decision-making. Nevertheless, the industry is leaning toward a synergetic relationship between intelligent technologies and human moderators, to offer more efficient and employee-centric content moderation solutions. The content moderation solutions market is expected to take a quantum leap, with companies moving to offer content moderation solutions that involve high-tech software paired with a pool of human moderators, and provide an accurate judgment of audience sentiments.

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Industry-wide Adoption Expands the Scope of the Market

The need for content moderation is no longer restricted to social media, as other industries such as retail & e-Commerce, media & entertainment, and telecom, as well as governmental organizations are moving most of their operations online. TMR’s study finds that, nearly one-third of the content moderation solutions, in terms of software or services, were availed by the media & entertainment industry in 2018, and this trend is likely to prevail in the coming years too. However, the retail & e-Commerce industry has grown its presence over the Internet, and is likely to hold around one-third of the revenue share of the content moderation solutions market during the forecast period.

TMR also found that, more than 60% of the end users opted for content moderation services over software in 2018, and their inclination toward outsourcing managed content moderation services is influencing the upcoming trends in the market. Companies providing content moderation services are likely to boost investments in next-generation technologies such as workflow AI and predictive analytics in order to sync with the exponential rise in the demand, notwithstanding the preeminence of human content adjudicators in content moderation services.